Reach Rate by Sequence for New and Returning Users on Desktop
A sequence refers to the order in which users visit pages on a website. New users have an average reach rate of 21.38%
for the 1st sequence, dropping to 5.13% by the 6th,
a 76.01% decrease. Returning users start at 44.38% and
drop to 12.25%, a 72.4% decrease. This shows that
returning users navigate more sequences, but both groups
face significant drop-offs in later stages, highlighting
the need for strategies to boost engagement.
76.01% New Users
72.4% Returning Users