Reach Rate by Sequence for New and Returning Users on Desktop
A sequence refers to the order in which users visit pages on a website. New users have an average reach rate of 21.86%
for the 1st sequence, dropping to 5.01% by the 6th,
a 77.08% decrease. Returning users start at 44.66% and
drop to 12.35%, a 72.35% decrease. This shows that
returning users navigate more sequences, but both groups
face significant drop-offs in later stages, highlighting
the need for strategies to boost engagement.
77.08%
New Users
72.35%
Returning Users